Publishing and User Acquisition

Store optimisation and performance marketing

Publishing and User Acquisition

Post-launch growth through ASO, creative testing, user acquisition and revenue optimisation.

From 45,000 TRY per month

A great game does not get downloaded if nobody can find it. Our publishing team handles the whole growth funnel, from store visibility to ad creatives.

Services

  • ASO: keyword, icon, screenshot and video A/B tests; localisation by country
  • User acquisition: creative testing and CPI optimisation across Meta, Google, TikTok and in-game ad networks
  • Revenue optimisation: ad mediation, price points and offer timing
  • Community: store review replies, Discord and social media management

Based on soft-launch data we decide together whether to scale, fix or stop; we do not spend your budget on an unproven product.

Reporting

Every month we share a growth report covering cost per install (CPI), retention, revenue and store conversion, and set the next month's experiment plan together. Ad accounts are opened in your name, and every lira of budget is tracked transparently.

Scope of service

  • ASO and store localisation
  • Creative testing and CPI optimisation
  • Ad mediation
  • Community and review management

Publishing and User Acquisition — get a quote

Fill in the form and we will get back to you as soon as possible.

Frequently asked questions

Which platforms do you build for?
We build for iOS, Android, Huawei AppGallery, Steam (PC) and Apple Watch / Wear OS. We choose the technology together among Swift, Kotlin, Flutter or Unity based on your needs.
How long does an app take to deliver?
Discovery and prototype take two weeks, a typical MVP 8-10 weeks and business apps with payments and integrations 4-6 months. Our cost calculator gives a timeline estimate for your scope.
Who owns the source code?
Unless the contract states otherwise, all rights to the original code developed pass to you once payment is completed. Open-source and third-party components remain under their own licences.
Can you take over and improve an existing app?
Yes. We first run a two-day code and architecture audit and report technical debt, security gaps and rewrite/improve options.
Do you provide post-launch support?
Yes. Our monthly maintenance and live-ops packages cover OS compatibility, crash monitoring, A/B tests and new features. Bug fixing is free for the first 30 days.
WhatsApp +90 212 555 61 40 info@lodosstudio.com